(not provided) Global Report

Data aggregated from over 5,000 sites

This data is collected and updated nightly from over 5K websites from around the world.

The latest (not provided) % for Google traffic in the US is 97.11%.

To calculate your % of (not provided) traffic, simply take the count of (not provided) visitors in a period over the count of organic traffic from Google.

Current % (USA)

97.11 %


Mo. Change (USA)

+1.2 %

vs 2016-09-23

Year Change (US)

+3.1 %

vs 2015-10-23

Current % (Global)

96.77 %


(not provided) links & resources

Danny Sullivan's history of "Dark Google" covers the year mark since Google went "dark" in Oct 2011. It's a great overview of why and how (not provided) came to be: Dark Google.

(not provided) shows in Google Analytics because no longer pass keyword referrer information from logged-in users. This means that publishers who use Google Analytics will no longer have access to the keywords that searchers used to reach their site, provided that searcher was logged into a Google account. Google originally announced this should impact 10% of all organic search queries.

SpyderTrap has a great timeline overview of the contributing events that have led to the rise of (not provided) in the past 2 years.

Below are some of the top articles surrounding this event.

How many keywords are affected?

Reactions from around the globe

Tips for dealing with (not provided)

Track your (not provided) %

SERPs.com can automatically track your (not provided) % on a daily basis. In addition to our rank tracking and SEO dashboard, SERPs labs provides a great chart for tracking this percentage.

SERPs 30-day Free Trial

Learn More

Data visualizations created by SERPs.com founder Scott Krager